Every business needs a website be it a startup or a giant company.Having a website serves some very important reasons for your business. Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a recent research report, a massive 80% of small businesses in the India still have no online presence at all. But why is this significant? Does it even matter? We will see list of reason why its important to have (website) online presence.
DIGITAL IDENTITY – In the digital domain your website is your digital identity. It represents your business. Gone are the days when business was limited to a particular geographical area. Now each and every business is global. It is because of your website that people from all over the world will be able to know what services you are providing. Even when you are sleeping your website is at work and people are transacting with it thus increasing your business manifold.
BUSINESS CREDIBILITY – Today, more and more users use the Internet to search for the products or services they need. Your business will gain credibility by having a website. Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company’s shops or offices on your website so that visitors are less likely to have trouble finding the place, its more important to ask your web designing team to include map, office photos, landmark; when designing the website.
BETTER NETWORKING & COMMUNICATIONS – Website provides great platform for 24×7 hours customer support to your customers even you are not physically present there. It can be central point for organizing data, staff and documents while better synchronizing the work flow of business and keeping updated to all the members associated to it. Event Management portal and digital blogging provides great efficiency to reach the wider audience with latest updates through online presence.
MARKETING – Around more than 2.4 billion people use Internet and many of them make purchase of products and services online. No online presence simply boycotts opportunity to capture attention of a quite big chunk of potential customers. Local business may too be befitted by online marketing using social network and personal connection and bringing traffic to there website and storing customer details persistently. Whereas for global business there is even bigger opportunity to captivate wider audience by using search engines and online advertising.
SALES – Without sales, or selling more than you spend; your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but thats a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be.
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